Evolving the Identity

Nikhil M

1 min read

From the archive: this article was published in June 2016 and is kept for reference. Tools, versions and figures may have changed since.

Big news! Today, after five years, we’re releasing an updated brand identity, which includes a new logo, colors, and font. You’ll see the new look anywhere we’re out in public, like our website, Facebook, and Twitter; very soon you’ll see it in all of our products, as well.

We started by distilling the essence of our brand down to its colors on a clean white background and built it back up.

Our design goal was to better match how we look to our values and the users we serve. A small team inside the company worked to find something that appeared crisp, approachable, smart, friendly, and connected.

Though it was time for change,

We’re still the same team: focused on Consulting & Development on Blockchain

As we begin this new chapter in Vision’s history, we are appreciative of each one of our customers, who collaborate with us daily to create next generation technology. We look forward to continued partnership and great things to come.

Sincerely,

Nikhil Mohan COO

This article originally appeared on lightrains.com

Leave a comment

To make a comment, please send an e-mail using the button below. Your e-mail address won't be shared and will be deleted from our records after the comment is published. If you don't want your real name to be credited alongside your comment, please specify the name you would like to use. If you would like your name to link to a specific URL, please share that as well. Thank you.

Comment via email

Share this article

Topic

More on Engineering Insights

Tools, languages and practices from the Lightrains team, and how offshore engineering teams work.

Written by

Nikhil M

Managing Director

Entrepreneur / Privacy Freak / Humanist / Blockchain / AI / Digital Security / Online Privacy

Keep reading

Ready to build your next AI product?

Get a free consultation and project quote for AI, software or product development, tailored to your goals.

  • No-obligation consultation
  • Clear scope and timeline
  • Transparent pricing
Get your free project quote